case study,  retail

Bush Electronics

Bush electronics has a rich history of innovation, from its early radios to modern appliances, Bush has always striven to be a front runner in the household electronics industry. The electronics boom of the 2000's created cut-throat competition amongst appliance manufacturers, necessitating the need for Bush to branch out into the booming tablet market, spearheaded by the 2013 release of MyTablet. After years of being under international ownership, Bush was purchased and is currently operating in British hands, once again, with Sainsburys acquiring the trusted Bush name.


After much thought, the company made a tactical decision in 2016 to implement a new ERP system that would organise and streamline company processes. Naturally, the management board chose Microsoft Dynamics NAV and, after meeting with various partners, decided their trust would be placed in NAV24 as their implementation partner.


Bush Electronics concluded that the functionality offered by Microsoft Dynamics NAV met the requirements of employees, in particular managers and team leaders. Representatives of NAV24 and Bush decided the following Microsoft Dynamics NAV solutions would be implemented:

Finance module;

Sales and purchases module;

Warehouse module;

Integration with the logistics system Vendor Connect;

Integration with B2B system;

Dedicated reporting.

Tantamount with their history of innovation, Bush insisted that collaboration with key users and system implementation would take place remotely (a somewhat revolutionary concept in 2016). Needless to say, the implementation process went exceptionally well and, to the satisfaction of Bush, was carried out to completion in a matter of months.


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